Bed, Bath, & Beyond Price Anchoring

The act of having sales prices but increasing the regular price to make a profit is often referred to as “price anchoring” or “price manipulation.” It is a common pricing strategy used by businesses to create the perception of a discount or deal while still maintaining their profit margins.

Here’s how it typically works:

1. Inflated Regular Price: The business sets a higher regular price for a product or service, which may be higher than what customers would typically expect to pay.
2. Sale or Discount Price: The business then offers a discounted price or a limited-time sale, which is lower than the inflated regular price. This discounted price is what customers perceive as a good deal or a significant saving.
3. Psychological Effect: Customers tend to compare the sale price with the inflated regular price. The higher regular price creates a reference point (or anchor) for customers, making the discounted price seem more appealing and enticing.
4. Increased Profit Margin: Despite offering a discount, the business can still generate a profit because the discounted price is based on the inflated regular price. The difference between the actual cost of the product or service and the sale price contributes to the profit margin.

It’s important to note that while this strategy can be effective in driving sales and increasing profitability, businesses must ensure they are transparent and ethical in their pricing practices to maintain customer trust and satisfaction. Misleading or deceptive pricing practices can lead to negative customer experiences and potential legal issues.

All someone wants is just a good deal on a litter box cover to class up the place a bit. And when you pass on the 40% off at $50, you come back for 50% off and realized they jacked up the price to almost $75, you start to question every single sale and store closing you’ve ever come across.

What ever happened to integrity? Does any business still have it? No wonder you went out of business here. Bed, Bath, and BEGONE! Ya greedy snakes.